The world was not ready for Deepfake videos, and now a new trend is being set by artificial intelligence (AI), i.e., AI-powered virtual influencers.

These digital personalities are generated with the blend of AI and 3D modeling and are getting popular among audiences.

The influence of this technology is widely seen in Saudi Arabia, a region that is on the path of digital transformation. Now, many AI influencers have germinated in this country so that brands can connect with tech-savvy consumers.

Who are These AI-powered Influencers?

Have you seen the human influencers? What do they do? They interact with audiences on social media platforms and bring engagement to brands.

Now, the story has been changed! All these activities are performed by virtual or AI influencers. They also possess lifelike appearances and powerful personalities and work towards building a robust narrative to attract more customers to their campaigns.

Various names have been added to AI-powered influencers, starting from Lil Miquela, Imma, and Shudu Gram. These AI influencers have generated substantial followings on social media platforms and have collaborated with major brands.

However, if we talk about Saudi Arabia, then Lamia Abdullah has been recognized as the nation's first AI-generated model. This digital personality consists of Saudi beauty and cultural values.

Additionally, platforms like Noon have developed AI influencers known as Zoya. This AI model conveys a modern Arab woman's lifestyle and other attributes, such as fashion, beauty, and tech products.

Why A Shift Towards AI Influencers?

Undoubtedly, AI influencers have begun to reign in the digital ecosystem. Let us understand why big brands are moving toward this technology.

• No Compensation: AI personas are free from any salary or fees for their appearances and endorsements.
• 24/7 Availability: AI influencers can engage with audiences at any time without any tiredness on their face.
• Customization: Brands can use virtual influencers as they want, so they can change their attire, language, and accent according to the targeted demographics.
• Control Over Brand Image: Virtual influencers work as per the guidelines of the brand, which means they can't add or subtract the prescribed content from themselves.

Keep an Eye on Saudi Arabia's Cultural Sensitivities

The demand for AI influencers is growing; however, brands need to know various cultural nuances:

• Cultural Relevance: Develop those AI influencers who have powerful personas, attires, and behavior language according to Saudi Arabia's people.
• Transparency: Brands need to disclose everything about these AI models to the concerned departments in Saudi Arabia to remain on the track of trust and authenticity with customers.
• Community Engagement: When a local customer interacts with an AI model and receives a welcoming gesture, it leads to a sense of community and involvement in the brand narrative.

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Hussein M. Dajani of Petromin Corporation notes that Saudi Arabia is ready for AI influencers. He has witnessed the nation's digital ambitions and consumer openness to innovation.

Dajani said, "The importance of cultural adaptability and strategic implementation to harness the full potential of virtual influencers in the region."

Another expert, Rami Saad, Co-Founder and CBO of Halo AI, a Saudi-based AI-powered networking platform, conveyed his thoughts regarding the efficiency of AI in connecting brands with nano and micro-influencers. He states, "Halo AI is set to awaken a sleeping giant—the economic engine driven by people’s passion, skills, and creativity."

A Robust Requirement of Technological Infrastructure

These AI models require advanced technology to build them. As a matter of fact, 3D modeling, AI integration, and data processing capabilities are the starting point to develop a model.

Additionally, a talented team is required to work on the movements, speaking style, gestures, and many more so that it can resonate with the local audience.

That is why Saudi Arabia is supporting Vision 2030, under which better AI influencers will be built and rule the digital world.

Final Words

These AI influencers have begun to accumulate popularity among people all around the world, specifically from the local audience of Saudi Arabia. What is happening now is that brands are developing unique and impactful marketing strategies for their target audiences while aligning with cultural values.

In the upcoming times, the world will see a new revolution from Saudi Arabia in the areas of technology and creativity. 

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