AI in Business
Trust and AI in Shopping: New Zealand consumers' views
New Zealand consumers are increasingly open to AI in online shopping, with younger generations especially keen on AI assistants to help with purchases. However, trust remains a major concern, as 71 percent of consumers feel that businesses must prioritise trust. Many Kiwi shoppers worry about data security and are skeptical about AI’s impact. Companies can bridge this gap by improving transparency and offering clear options to escalate to human support. With the holiday season approaching, businesses must leverage AI responsibly, ensuring data security and customer-centric services to build trust and loyalty.
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