Technology
Saudi Tourism Authority Relies on SARA, AI-Powered Virtual Travel Companion to Boost Tourism
Saudi Arabia is embracing AI innovation to transform its tourism industry with the launch of SARA, an AI-powered virtual travel assistant. Introduced at London’s World Travel Market, SARA provides personalized recommendations in real-time, guiding visitors through Saudi Arabia's rich history, culture, and adventure offerings. Fluent in English and Arabic, the assistant tailors experiences to individual interests, offering tips on traditions, dining, and activities.
Aligned with Vision 2030, SARA supports Saudi Arabia's goal to boost tourism's GDP share to 10% by 2030. As a digital ambassador, SARA showcases the future of smart tourism, making travel more engaging and accessible while promoting sustainable practices.
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