Business and Technology
NZ SMBs Boost Revenue with Early AI Adoption
Small and medium-sized businesses (SMBs) in New Zealand are leading the way in AI adoption, with 82% already testing AI tools. This early integration is driving significant revenue growth, with 95% of AI-enabled SMBs reporting increased earnings—surpassing global and regional averages. Businesses are using AI for marketing, customer service automation, and personalized recommendations, improving efficiency and customer experience. However, challenges remain, particularly in governance, with fewer than 10% of companies having formal AI frameworks. As AI continues to reshape operations, investing in training and ethical guidelines will be key to sustainable growth and long-term success.
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